Guide

How to compute your sari-sari store profit

Sales are not profit. Here are the four steps, worked through a real-sized tindahan's month.

Updated 2026-10-04

The short answer: your profit is sales minus the cost of the goods you sold minus your expenses. Sell ₱10,000 in a month, pay ₱7,500 for the stock behind those sales, spend ₱900 on kuryente, load and plastic bags, and you kept ₱1,600. Most owners only track the first number, which is why a busy store can still run out of money.

Here are the four steps, with a month in a real-sized tindahan as the example.

Step 1: Add up your sales

Every sale, whether it was paid in cash, GCash or taken on utang. Utang is still a sale, it just hasn’t been paid yet. If you write sales in a notebook, total each day and then total the month.

Our example store: ₱48,500 for the month.

Step 2: Take out the cost of the goods you sold

This is what you paid your supplier for the items that left your shelves. Not what you paid for everything you bought this month, and not what is still sitting on the shelf. Only what you sold.

The quick way: for each item, cost per piece × pieces sold. A sachet of shampoo you buy at ₱7 and sell at ₱9, sold 300 times, is ₱2,100 of cost and ₱2,700 of sales.

Our example store: ₱35,200.

Sales minus cost of goods is your gross profit: ₱48,500 − ₱35,200 = ₱13,300. This is the money the store earned before you pay to keep it open.

Step 3: Take out your expenses

The costs of running the store, not of buying stock:

  • Kuryente for the ref and the lights
  • Load and wifi
  • Plastic bags and other supplies
  • Rent, if you pay any
  • Salary, if someone helps you at the counter
  • Repairs, permits and fees

Our example store: kuryente ₱2,400, load and wifi ₱600, bags and supplies ₱450, helper ₱2,000, permits ₱150 — ₱5,600.

Step 4: What is left is your profit

Gross profit minus expenses is your net income, the real profit.

₱13,300 − ₱5,600 = ₱7,700 for the month.

One month in the example store
Sales₱48,500
Cost of goods sold−₱35,200
Gross profit₱13,300
Expenses−₱5,600
Net income (your profit)₱7,700

That ₱7,700 is 15.9% of sales. For a sari-sari store, anywhere from about 10% to 20% is normal, depending on what you sell. Cigarettes and load earn thin margins; sachets, snacks and drinks earn more.

Copy this monthly tracker

Write these lines in a notebook, or copy them into a spreadsheet. Fill it in on the same date every month so the months can be compared.

Monthly profit tracker
LineAmount
Sales (cash + GCash + utang)
Cost of goods sold
Gross profit
Kuryente
Load and wifi
Bags and supplies
Rent
Salary
Other (permits, repairs)
Total expenses
Net income

Three things that quietly eat the profit

Utang you never collect. An uncollected utang is a sale you paid for but never got paid for. Keep a list per suki, with the date, and follow up. If someone owes you ₱500 for two months, that is ₱500 of your puhunan sitting in their kitchen.

Taking stock or cash for the house. A can of milk taken for the family is not free; it is stock you paid for. Write it down, even if you do not pay yourself back, so your figures stay honest.

Counting puhunan as profit. The money in the drawer is not yours to keep. Most of it has to buy the next delivery. Only what is left after Step 4 is profit.

How often should you compute this?

Sales daily, profit monthly. Daily sales take a minute and tell you whether today was good. The full computation once a month tells you whether the store is actually earning.

If you also want the stock side of this — what is on the shelf and what it cost — see what Dell’s Accounting tracks.

FAQ

Common questions

Still have questions?Contact our team

What is a good profit margin for a sari-sari store?

About 10% to 20% of sales is typical. Sachets, snacks and cold drinks earn more; cigarettes, load and rice earn very little, so a store selling mostly those will sit at the low end.

Is utang counted as a sale?

Yes. It is a sale the moment the item leaves the store, and the customer's balance is money owed to you. It only becomes cash when they pay.

Do I count the stock still on the shelf as an expense?

No. Unsold stock is not a cost yet, it is puhunan you are holding. Only the cost of what you actually sold belongs in the computation.

How do I compute profit if I don't record every item's cost?

Start with a rough margin: if you mark up most items by about 25%, your cost of goods is roughly 80% of sales. It is an estimate, so move to real per-item costs when you can.

Do I need to register with the BIR to run a sari-sari store?

Most stores do need to register, and the books you are required to keep depend on how you are registered. Ask your barangay and your RDO, or a bookkeeper, what applies to you.

Or let the computation run itself.

Dell’s Accounting does these steps for you: sales, cost of goods, expenses and net income for any period, plus who still owes you utang. ₱599 a month, free for 30 days.

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